Solution

AI Support Loop

Laris connects customer channels, approved store knowledge, Shopify context, AI providers, human escalation, and support insights into one practical loop.

Illustration of an AI commerce helper connecting customer support channels and store knowledge

Direct answer

The AI Support Loop connects customer messages, store knowledge, live commerce data, AI answers, human handoff, and knowledge-base improvements so every repeated question makes support easier next time.

Step 1

Connect support channels

Bring WhatsApp, Instagram, website chat, and other customer conversations into one support workflow.

Step 2

Answer with store knowledge

Use product facts, policies, order context, AI provider responses, and escalation rules to answer safely.

Step 3

Improve every week

Feed repeated questions, escalations, and human corrections back into support rules, FAQs, product pages, and support-led GEO.

Questions this page answers

Why call this a loop?

Because customer conversations improve the next answer. Repeated questions update the knowledge base, the knowledge base improves AI support, and public answers reduce future confusion.

Do I need a full helpdesk first?

No. Laris is designed as a lightweight AI support layer for small merchants before they need a large helpdesk operation.